Concept to Reality
From the early seeds of inspiration to the development of mood boards and visual inspiration through in-depth historical research, this brand development project showcases the translation of rich, meaningful ideas into an entire merchandise assortment, retail store floor plan, window display elevation, and event branding conceptualization.
Inspired by the "Trailblazers: Celebrating Japanese Prints" exhibit in Highfield Halls in Cape Cod, MA, this project celebrates the evolution of the traditional Japanese art form into a fusion of modern self-expression within Japanese culture. Drawing from iconic historical symbols such as the Geisha or Samurai warrior, this collection aims to captivate the essence of those figures through each element of its design.
KARYUKAI
(花柳界)
“Flower and Willow World”
The matriarchal realm where a Geisha inhabits within her community
A designer collection that captures the elegance and grace of a Geisha, while also harnessing the strength and courageous power of a Samurai.
Inspiration and Mood Boards
References include Ukiyo-e (traditional japanese woodblock prints), Sosaku Hanga (woodblock prints fusing traditional artform and modern self-expression, the 19th century Japonisme movement, and contemporary pop culture
Research
From Matthew Perry's expedition to Japan in 1853 to Madeline Vionnet's discovery of the Kimono in the early 1900s which later inspired her invention of the bias cut, this visual and textual research provides the necessary historical context from a lens of fashion that has informed the artistic creativity behind Karyukai's collections.
Window Display Elevation
A selection of Karyukai's prestige pieces that define the brand, artfully placed with strategic composition to draw attention and embody an aesthetically pleasing display with strong color story and dynamic contrasting of texture
Floor Plan
A floor plan designed to create a harmonious and memorable shopping experience that takes the client on a journey through each collection as each seamlessly transitions from one to another. This plan also aims to elevate outfits within each collection through displays and fixtures as a greater means of inspiration for each guest.
Brand Launch Event Plan
A mock-up of an ideal partnership with Karyukai with trending brands that draw roots in Japanese culture such as Tatcha Skin Care and Apothekary. This event is purposed to build exposure, celebrate Japan's traditions, and offer a space for greater client engagement with each brand.
Further Material
To explore Karyukai's brand development in more detail:
Japanese Woodblock Print Exhibit Report
Customer Profile and Assortment Analysis
